![]() The compilation might not actually reflect what most people are doing on the app. While the Top 10 videos appear to be based on views, other intangible categories like "breakthrough stars" and businesses "loved by locals" are likely a curated list to emphasize the positive. It's meant to make you feel like TikTok is a positive and happy place, not the kind of of place where controversial things take place, like people talking about Osama bin Laden's "Letter to America". The year in review made by TikTok is, of course, a piece of PR it's marketing. But a TikTok full of cheerful cooking videos, cute puppies, and brand-friendly content does not feel like the reality I see when I open the app.Īnd while I know that everyone's For You page shows them a very different slice of the world, I feel pretty certain that literally no one out there is seeing only this rainbow-and-sunshine version of TikTok. The West Elm Caleb saga type stuff, or stuff that's sort of weirdly too sexy or maybe funny-but-in-a-messed-up way. I mean like feel-bad content - someone talking about a breakup or something bad that happened. I don't even mean in a content-violating drug dealing or showing-you-how-to-steal-a-Hyundai sense. But if you've spent a lot of time on TikTok (and I'm assuming you do), you know that isn't exactly true. And hey, I like cats, too.īut something deeper struck me while watching the compilation video that TikTok put together to show its best clips of the year: Boy, this seems like wholesome fun. First of all, cats don't have language barriers, and videos where someone is talking about a specific topic tend to be niche instead of broad. It's not too complicated why a funny cat video is more appealing than someone speaking directly into the camera. Account icon An icon in the shape of a person's head and shoulders.
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